Robert Luo
Co-founder & CEO
Leading WoafyPet’s vision to turn everyday rest into useful health context for dogs and the people who care for them.
Headshot asset pending
Press / Media KitUpdated September 2026
Better sleep.
Earlier signals.
The AI Health Bed for Dogs
WoafyPet is an AI-powered orthopedic dog bed that passively tracks changes in sleep, weight, movement, heart rate and respiratory trends while dogs rest — without collars or cameras.
TechCrunch Startup Battlefield 200 · 2026Pre-launch
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01 / Company at a glance
The facts, ready to quote.
A quick, copy-ready snapshot for stories, briefings and investor conversations.
2024
Founded
13,000+
Pet-owner community
3,000+
Waitlist sign-ups
700+
Paid reservations
Pre-seed
Round completed
Q2 2027
Planned commercial launch
Company: WoafyPet / WoafMeow Inc.
Category: Pet Health · AI · Consumer Hardware
Headquarters: TBD
Stage: Pre-launch
02 / What is WoafyPet?
A bed that understands rest.
WoafyPet combines orthopedic comfort with passive health monitoring in the place dogs already spend hours every day: their bed. Embedded sensing technology tracks long-term changes in sleep, weight, movement, resting heart rate and respiratory patterns, helping pet parents understand changes in their dog's normal routine without requiring a wearable or camera.
Comfort
Orthopedic support designed for everyday rest.
Monitoring
Passive sensing while dogs naturally use their bed.
Insight
Long-term trends built around each dog's individual baseline.
03 / Why it matters
Dogs can't tell us when something changes.
Changes in sleep, movement, weight and resting patterns can develop gradually and may be difficult for pet parents to notice from day to day.\n\nWoafyPet turns everyday rest into longitudinal health information, helping owners see changes in their dog's normal patterns and have more informed conversations with their veterinarian.
No collar.No camera.No charging a wearable.
The product thesis
Monitor → establish baseline → notice change → inform owner / vet
04 / Product & how it works
Built into the routine dogs already have.
WoafyPet collects signals passively while a dog rests, then turns those signals into trends around that dog's normal baseline.
Sleep
Duration · night waking · restlessness
Weight
Long-term weight trends
Movement
Rest and movement patterns
Heart rate
Resting HR trends
Respiratory rate
Resting RR trends
How it works
01
REST
The dog uses WoafyPet normally.
02
SENSE
Embedded sensors collect signals passively.
03
UNDERSTAND
WoafyPet builds trends around the dog's individual baseline.
05 / Product facts
The details journalists ask for.
Current planned specifications. Pricing and availability are subject to change before commercial launch.
| Product | WoafyPet Full Smart Bed |
|---|---|
| Category | Smart orthopedic dog bed |
| Tracks | Sleep, weight, movement, HR trends, RR trends |
| Wearable required | No |
| Camera required | No |
| App | Yes |
| Target retail price | $399* |
| Subscription | $3.99/month* |
| Availability | Planned Q2 2027 |
| Market | U.S. launch planned |
*Pricing is planned and subject to change before commercial launch.
Smart Base
Add sensing to a compatible bed.
WoafyPet Smart Base is designed to bring WoafyPet's sensing capabilities to compatible existing dog beds.
Pricing and availability to be announced.
06 / Traction & milestones
Built with an early community of dog parents.
13K+
Pet-owner community
3K+
Waitlist sign-ups
700+
Paid reservations
2024
WoafyPet founded
2026
13,000+ community built ahead of commercial launch
2026
Selected for TechCrunch Startup Battlefield 200
2026
Pre-seed round completed
Q2 2027
Planned commercial launch
07 / Technology & validation
Useful signals, handled with restraint.
The goal is to monitor patterns over time — not to overstate what the product can diagnose.
Embedded sensing
Sensors integrated into the bed and base collect physiological and behavioral signals while the dog rests.
Personal baseline
WoafyPet focuses on longitudinal changes relative to the individual dog's normal patterns.
AI analysis
Analysis is being defined around the signals and experiences validated through engineering and pilot work.
Validation status
WoafyPet is currently conducting engineering and pilot validation of its sensing system. Heart-rate, respiratory-rate and weight measurements are being evaluated against reference measurements before commercial launch.
08 / Founders & leadership
The people building the bed.
A compact view of the core execution team. High-resolution headshots and full bios can be added to the downloadable asset pack as they are finalized.
SX
Shelly Xie
Co-founder & CPO
Leading product direction and the translation of sensing data into a clear, useful experience for pet parents.
Headshot asset pendingJC
John Chen
CTO
Leading the technical architecture behind passive sensing, connected hardware and the WoafyPet data experience.
Headshot asset pendingJZ
Jingxin Zhang
Hardware Lead
Leading the hardware development that brings sensing capabilities into a comfortable, everyday dog bed.
Headshot asset pendingAC
Aro Chen
GTM Lead
Leading go-to-market work and the community of dog parents being built ahead of commercial launch.
Headshot asset pending09 / Founder story
Why we built WoafyPet
Robert had an Alaskan Malamute named Bobby. When Bobby started lying on the cold floor more often, the change was easy to dismiss as a preference. By the time the symptoms were obvious, it was too late.
Dogs hide pain. WoafyPet began with a simple observation: dogs already spend hours resting in their beds, but their beds know nothing about what changes over time.
“I wanted to turn the place dogs already rest into a way to understand when something in their normal pattern changes.”
10 / Advisors
A growing circle of domain experience.
AB
Andrew Bleiman
Pet Tech Growth Advisor
Growth and category perspective
Dr. Silvan Urfer
Senior Dog Health & Aging Advisor
Senior-dog health and aging perspective
DB
Daniel Bulteel
Growth Advisor
Go-to-market perspective
Advisor titles and affiliations should be reconfirmed before publication.
11 / News & recognition
Selected for TechCrunch Startup Battlefield 200.
WoafyPet was selected for TechCrunch Startup Battlefield 200 and will exhibit at TechCrunch Disrupt 2026.
TechCrunch · 2026Pre-seed round completed
Recognition
Startup
Battlefield 200
Official announcement link can be added here once the public URL is confirmed.
12 / Media assets
Approved assets for editorial use.
Download the individual files you need. Add the final ZIP and additional headshots when the media pack is finalized.
Downloads individual files
Logos
Primary logo preview. SVG / PNG / EPS-PDF logo pack can be added here.
Product & app
Exploded view and app UI are available as individual downloads above.
13 / Boilerplate & approved facts
Copy that stays consistent.
Ready-to-use descriptions for press releases, articles and partner pages.
One sentence
WoafyPet is an AI-powered orthopedic dog bed that passively tracks sleep, weight, movement, heart rate and respiratory trends while dogs rest.
Short boilerplate
WoafyPet combines orthopedic comfort with passive health monitoring in the place dogs already spend hours every day: their bed. Embedded sensing technology tracks long-term changes in sleep, weight, movement, resting heart rate and respiratory patterns, helping pet parents understand changes in their dog’s normal routine without requiring a wearable or camera.
Full boilerplate
WoafyPet is building an AI-powered health bed for dogs. The product combines orthopedic comfort with passive sensing, tracking changes in sleep, weight, movement, resting heart rate and respiratory patterns while a dog rests naturally. WoafyPet is designed to establish an individual baseline over time, help pet parents notice meaningful changes and support more informed conversations with a veterinarian. The company was founded in 2024 and is planning a U.S. commercial launch in Q2 2027.
Approved facts
Last verified: September 2026
Founded
2024
Stage
Pre-launch
Community
13,000+
Waitlist
3,000+
Paid reservations
700+
Funding
Pre-seed round completed
Commercial launch
Planned Q2 2027
Recognition
TechCrunch Startup Battlefield 200
14 / Press contact
Need a quote, image or interview?
For media and investor inquiries, contact the WoafyPet team directly.